How to use this sheet

Ratios on their own mean nothing. A current ratio of 1.5 is healthy for a manufacturer but worrying for a retailer. Always compare: against the industry, against the firm's prior year, against a competitor. That's where the marks are.

Profitability ratios

RatioFormulaGood range
Gross profit margin (GPM)(Gross profit / Sales) × 10030 to 60% (varies wildly by industry)
Net profit margin (NPM)(Net profit / Sales) × 1005 to 20%+
ROCE(Net profit before tax & interest / Capital employed) × 10015 to 25%+

Interpretation tip: a high GPM but low NPM signals fixed-cost or overhead problems. A high NPM but low ROCE signals under-utilised capital.

Liquidity ratios

RatioFormulaGood range
Current ratioCurrent assets / Current liabilities1.5 to 2.0
Acid test / Quick ratio(Current assets − Stock) / Current liabilities0.7 to 1.0

Both below 1.0 = potential cash flow distress. Both significantly above 2.0 = idle assets that could be invested.

Efficiency ratios

RatioFormulaGood range
Stock turnoverCost of goods sold / Average stock4 to 12× per year (depends on industry)
Debtor days(Debtors / Sales) × 36530 to 60 days
Creditor days(Creditors / Cost of sales) × 36530 to 60 days

Gearing

Gearing = (Long-term liabilities / Capital employed) × 100. Above 50% = highly geared = vulnerable to interest rate changes. Below 25% = under-geared = potentially missing leverage opportunities.

Comparing ratios

Three comparisons examiners look for:

  1. Year-on-year: has the ratio improved or worsened?
  2. Industry benchmark: is the firm above or below the norm?
  3. Competitor: head-to-head with a similar firm.

Adding evaluation in Paper 2

The pattern that earns top-band marks:

"Firm X's current ratio has fallen from 1.8 to 1.1 over two years (calculation), signalling worsening liquidity. However, this is partly explained by [stimulus context, e.g. recent inventory expansion]. On balance, the trend is concerning but defensible in the short term."

Notice the order: calculate, interpret, contextualise, judge. Four sentences that cover the whole descriptor.

J

Jorge Ramírez · IB Business Management teacher

IB Business Management teacher (SL & HL) and founder of IB Business Mastery. More about Jorge →

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