How to write an IB Business IA: complete 2026 guide
From research question to final draft, a 12-step walkthrough with marker-pleasing structure and the exact mistakes to avoid.
Read more →
IA
Blog
Notes for IB Business students
Tactical writing for IB students: frameworks you can use in your next paper or IA.
Exam
Top 10 mistakes IB students make in Paper 2
Markschemes show the same errors year after year. The ten most common, and how to avoid each one.
Read more →
Units
Mastering the 4Ps and 7Ps marketing mix with real examples
Apple, Spotify and Starbucks dissected through the marketing mix, and the four sentences that earn full marks.
Read more →
Units
Finance ratios cheat sheet for IB Business Management
Every ratio with formula, interpretation and "good range" benchmark. The one page you want before Paper 2.
Read more →
Study tips
Command terms in IB Business: from 'Define' to 'Evaluate'
The command terms that decide your marks, with a sentence starter for each. Stop losing marks because you didn't understand the verb.
Read more →