Jorge Alberto Ramírez Ochoa
Academic · Consultant · Entrepreneur
Mexican specialist in finance, business strategy, innovation and business education. Founder of IB Business Mastery, partner at FRSKO Marketing and Grupo Yveltal.
Jorge Alberto Ramírez Ochoa is a Mexican academic, consultant and entrepreneur specialising in finance, business strategy, innovation and business education. He holds a degree in Financial Administration from Tecnológico de Monterrey (Campus Estado de México), an AMIB Figura 3 certification, and graduate studies in Business and Financial Management.
He has taught at institutions including Tec de Monterrey, PrepaTec Esmeralda, Universidad Anáhuac Mayab (postgraduate and continuing education) and UNIR Mexico, covering finance, investments, valuation, entrepreneurship, risk management, international business and economic analysis. His academic work is distinguished by applied learning experiences grounded in real-world cases, critical thinking and direct connection to the business environment.
He is also a partner at FRSKO Marketing and Grupo Yveltal, where he leads consulting projects in neuromarketing, digital transformation, commercial strategy, and 3D printing. His profile blends financial acumen, innovation, business creativity and a commitment to training the next generation of leaders and entrepreneurs.
Academic foundation
Jorge holds a degree in Financial Administration from Tecnológico de Monterrey, Campus Estado de México, holds the AMIB Figura 3 certification, and has completed graduate studies in Business Management and Financial Direction. This combination of formal training and continuing professional development underpins a career built around finance, strategy, innovation and education.
Teaching career
Throughout his career, Jorge has taught at some of Mexico's most prestigious institutions, including:
- Tecnológico de Monterrey
- PrepaTec Esmeralda
- Universidad Anáhuac Mayab: postgraduate and continuing education
- Universidad Internacional de La Rioja (UNIR México)
His teaching focuses on investment analysis, financial valuation, financial management, risk management, entrepreneurship, business administration, globalisation, contemporary politics and multicultural education.
In academic terms, Jorge stands out for designing learning experiences that are rigorous, current and applied. He has built courses, projects, rubrics, case studies and assessment banks for high school, undergraduate and postgraduate programmes, with a particular focus on IB Business Management, corporate finance, economic analysis, capital structures, sources of financing, financial statements, ratio analysis, business valuation and innovation. His pedagogy combines theory, critical analysis, real-world cases, current economic events and practical tools that connect learning to the professional world.
Entrepreneurial work
Beyond his academic profile, Jorge is partner and director in entrepreneurial initiatives including FRSKO Marketing and Grupo Yveltal, where he has led projects in consulting, market research, neuromarketing, digital transformation, commercial strategy, process automation and new-business development.
FRSKO Marketing has been recognised on multiple occasions for its work in lead generation and neuromarketing, consolidating a value proposition centred on data-driven decision-making, consumer behaviour and business strategy.
As an entrepreneur he has also led projects in 3D modelling and printing, most notably through Make n' Bake, which focuses on additive manufacturing, prototyping, design, customised production and creative engineering solutions. His work in this field includes projects of high technical and cultural value, including paleontological reconstructions and specialised custom parts.
Profile in summary
Jorge's profile combines solid financial vision, teaching experience, strategic thinking, business creativity and a strong orientation toward innovation. He brings technical analysis together with clear communication, aiming to develop students and professionals capable of understanding economic, social and business challenges from a critical, ethical and applied perspective.
Today his work centres on business education, financial valuation, entrepreneurship, strategic consulting and the development of high-impact academic content, maintaining an interdisciplinary perspective that bridges finance, technology, innovation, politics, culture and enterprise.
Areas of expertise
Áreas de expertise
Finance
Valuation, investments, ratios, capital structure
Valuación, inversiones, ratios, estructura de capital
Education
IB Business Management · MBA · undergraduate
IB Business Management · MBA · licenciatura
Strategy
Business strategy, innovation, new ventures
Estrategia empresarial, innovación, nuevos negocios
Neuromarketing
Consumer behaviour, lead generation, data-driven decisions
Comportamiento del consumidor, generación de leads, decisiones basadas en datos
Manufacturing
3D printing, additive manufacturing, prototyping
Impresión 3D, manufactura aditiva, prototipado
Operations
Digital transformation, process automation, consulting
Transformación digital, automatización, consultoría
Institutions & ventures
Instituciones y proyectos
BSc Financial Administration · Campus Estado de México
Graduate studies: strategic and financial management
Asociación Mexicana de Instituciones Bursátiles: securities advisor certification
Faculty member: finance, strategy, entrepreneurship, IB Business Management.
Partner: neuromarketing, lead generation, data-driven commercial strategy.
Partner: consulting, digital transformation, new-business development.
3D printing studio: additive manufacturing, prototyping, paleontological reconstructions, custom parts.
Independent study resource for IB Business Management SL & HL: structured notes, BMT toolkit, IA guide, simulator and a 420-term bilingual glossary.
Teaching philosophy
Filosofía de enseñanza
"You learn business by doing business: analysing real firms, applying frameworks under time pressure, and explaining your reasoning clearly. Memorising 200 definitions won't get you to a 7. Applying 30 frameworks confidently will."
That principle shapes every page of this site: each unit ends with a quiz mirroring Paper 1 difficulty, every IA tool forces a judgement (not just description), and every framework is anchored to a real business case from Europe, Asia, the Americas or Africa. We train output, not input.
Get in touch. Questions about IB Business Management, consulting projects, neuromarketing, financial valuation or 3D printing? Drop me a message here. I reply within 24 hours.